“Cosmetics. Our Essentials for Daily Life” – new European Consumer Perception Study results revealed
Last updated on 23-Jun 2022

72% of European consumers consider cosmetics and personal care products important or very important in their daily lives - shows the new perception study commissioned by Cosmetics Europe. Consumers highly value cosmetic products they use and see them as key in improving quality of life, boosting self-esteem, as well as for social interactions.


“From body care, to skin care, hair care, oral care, perfumes, make-up, sun care, European consumers use, on average, over seven different cosmetic products daily and nearly 13 cosmetic products weekly” said John Chave, Director General of Cosmetics Europe opening the plenary session titled “Are Cosmetics Essential?” on the first day of the Cosmetics Europe Annual Conference 2022 (CEAC 2022). “The importance of cosmetics and personal care products in helping us protect ourselves against infections and prevent the spread of disease has today never been clearer, but this is just a part of the picture. Insights from the research we share with you today are straightforward - cosmetics contribute to many areas of our lives. For 71% of European consumers, cosmetics are important in improving quality of life, for 70% in boosting their self-esteem. Hygiene is important, but we also use cosmetics to feel good about ourselves.”


European Consumer Perception Study 2022 was conducted on behalf of Cosmetics Europe by Ifop in March 2022. Over 6000 consumers across ten European countries, i.e. Bulgaria, Denmark, France, Germany, Italy, Netherlands, Poland, Spain, Sweden and UK, were interviewed via an online questionnaire. Respondents were representative of each country’s gender and age group distribution. For more insights, please check out the “Cosmetics. Our Essentials for Daily Life” infographic here.


Under the theme of “Facing Changing”, CEAC 2022 is continuing today and tomorrow (15-16 June), featuring a mix of plenary and parallel breakout sessions online on such topics as the changing regulatory landscape, essentiality of cosmetics, future of alternatives to animal testing in Europe, digital consumer information, international developments and more. The full conference programme can be found here.


The conference has been organised with the support of two sponsors: CIRS and QACS LAB, and in cooperation with the following media and event partners: Beauty Horizons, Chemical Watch, ChemLinked, Congrès Parfums & Cosmétiques, CosmeticOBS, CosmeticsDesign-Europe, EURACTIV, HPC Today and Premium Beauty News.